iPerceptions Expands Its 4Q Free Suite
iPerceptions Inc., a leading provider of web-focused Voice of Customer (VoC) analytics, today announced the expansion of its successful 4Q Free product offering to a family of four products. For the first time, companies can choose from a cost-effective, yet sophisticated suite of online analytics tools that analyze individual customer experiences based on the combination of VoC and Google Analytics (GA) data. The 4Q suite includes Facebook and Twitter links, automatic alerts when significant changes occur within the data and global industry comparisons from over 6000 websites across 35 industry verticals.
The 4Q product suite is a simple-to-deploy Software-as-a-service (SaaS) solution and includes the original 4Q Free version, which was developed in collaboration with Avinash Kaushik, a noted web analytics author and blogger. The suite has been expanded to include: 4Q Basic, 4Q Plus and 4Q Premium.
“Limited time, resources and budgets have made it difficult for many companies to take advantage of Voice of Customer analytics,” said Claude Guay, president and CEO of iPerceptions. “Because the price is right, many companies have adopted free web analytics tools such as Google Analytics to answer the what and 4Q Free to answer the why. But the 4Q suite offers companies of all sizes a low-cost, simple-to-deploy solution that combines the what and the why for more accurate and complete customer analysis.”
While the overall premise around asking the four most important survey questions remains the same as 4Q Free, the 4Q suite offers the following innovations:
* Individual Behavioral & Attitudinal Analysis – Allows companies to analyze individual customer experiences, including their open-ended feedback, based on the combination of VoC and GA data. This multi-perspective, session-level analysis provides a broader and more accurate view of the customer experience, which often unveils surprising insights and requires a different company response. Read the rest of this entry »
posted in Business News, Digital Products, New Releases By: Tami |
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