Village Gamer

Oh no! Vampire-bears! Global video game publisher 505 Games and developer Behaviour today announced the latest chilling downloadable chapter for Naughty Bear. The new Chapter 10 has fangs, and sees everyone’s favorite bear facing off against an onslaught of mystical creatures intent on taking over the island. Including 4 new multiplayer modes, new costumes and challenges and a showdown with the Vampiricorn make this a must-slay adventure. Downloads will be available from 23rd November 2010 in the US and from 01st December 2010 in European (PAL) territories.

After Stardust summons a vampire hoard to the island, lead by the legendary and terrifying Vampiricorn, the throng of blood-sucking bears start the hunt for Naughty Bear to suck his fluff. Fright your way through a beariffic new story, disguise yourself with new costumes and bring an end to the un-dead with the terrifyingly new Vicious Vampire Claw!

[youtube:http://www.youtube.com/watch?v=qVw0evBjA8g]

4 new multiplayer modes offer plenty of defluffication:

Left 4 Ted: Zombear Horde!!!! The bears must do what they can to stay alive against a Zombear invasion. Can you stay alive long enough to win the game?

Defluffication: Defluff other players with any weapon you like to rack up points in this sweet and simple deathmatch mode!

Dancing King: A mystical Unibear appears at a random location Find him, get close to him and don’t let anyone else near. The player who dances with the Unibear longest wins!

Vampicorn: Elimination match where each player has limited lives and constantly depleting health, which can only be stopped by attacking, hurting and killing the competition. Last vampire-bear standing wins.

The downloadable Chapter 10 will be available on Xbox LIVE Arcade for 800 MS points and PlayStation Network for the local equivalent of $9.99 USD. Naughty Bear is available now for Xbox 360 and PlayStation 3.

Autodesk, Inc. and Ubisoft have issued this press release about the Autodesk 3D art creation and animation products to help create “Assassin’s Creed Brotherhood,” its latest video game, released last week. Ubisoft artists created and populated the vast, ancient city of Rome using Autodesk 3ds Max and Autodesk MotionBuilder software. Autodesk HumanIK middleware was also integrated into Ubisoft’s proprietary game engine to help produce more realistic in-game animation for both the game’s human characters and horses.

“Assassin’s Creed Brotherhood” is the newest title in Ubisoft’s hit franchise, delivering stunning animations, beautiful environments and immersive game play. The game’s hero, Ezio, now a Master Assassin, is on a mission to end the oppression of the Roman people by the evil Borgia. Gamers must help rebuild the five districts of Rome, win over the public and recruit new assassins to fight against the powerful Templar Order and usher in the Renaissance.

Rome is the largest city ever featured in an “Assassin’s Creed®” title. As a result, Ezio can now bring his horse into and through the city, opening vast new game environments for player exploration. Autodesk HumanIK middleware helps to make sure that the game’s characters move more realistically through the city, whether characters are walking on uneven terrain, scaling walls, riding on horseback or jumping from rooftop to rooftop.

“HumanIK middleware has been a part of our game engine for all ‘Assassin’s Creed’ titles,” said Danny Oros, technical art director for the game. “We knew that with HumanIK we could address our inverse kinematics challenges quickly without sacrificing results or performance.”

As Ezio helps to rebuild the city, each of the five districts of Rome evolves through three distinct atmospheres. Therefore, Ubisoft created three different versions of each of the districts. “Autodesk software provided efficient tools and workflows that helped us create a huge amount of great content in a short amount of time,” added Oros. “The game’s environments were almost all created from scratch, and much of the character content and animation clips were new.”

New animations highlight the advancement of Ezio’s assassin skills. Animators at Ubisoft developed a number of intense fight animation clips, including “combo kills,” where players can eliminate multiple enemies in one move.

“Ezio is now a highly skilled Master Assassin, so we wanted to reward players for a more aggressive combat strategy, instead of the defensive style that was required in ‘Assassin’s Creed® 2,’” said Mike Mennillo, lead fight animator for Ubisoft.

The Ubisoft team shot new fight concepts in a motion capture studio and brought the data into MotionBuilder. This data was then used as a base for the final animation clips created in 3ds Max.

To view an in-depth presentation about how Ubisoft developed the new fight animation in “Assassin’s Creed Brotherhood,” visit the “Auditorium” on Autodesk’s virtual Digital Entertainment Conference site.

Congratulations to DHX Media Ltd., who has signed multiple broadcast and home entertainment deals from its extensive preschool slate in Asia, as it prepares for Asian Television Forum next month.

In Malaysia & Brunei, the Astro platform has picked up the exclusive rights to all episodes of the preschool series Franny’s Feet, as well as all episodes of the reading-based preschool show Super WHY! which has also been picked up by InnoForm Media for home video in the territory, and by Media Link for home video in Thailand.

Further deals in Asia include a video-on-demand (“VOD”) deal with Korea’s JCG for Franny’s Feet and Super WHY!, and with Tarra Group Indonesia for home video for Franny’s Feet and additional episodes of Cbeebies hit show Grandpa in My Pocket.

Craig McGillivray, Territory Manager for Asia at DHX Media said: “There’s always a solid market for quality preschool programming in Asia, and we’re pleased to see continued demand across the region for our established hits Franny’s Feet and Super WHY! as well as newer titles such as Grandpa in My Pocket. Deals for VOD and home entertainment are particularly strong right now and we’ll be attending ATF looking to consolidate the presence of all our shows across the region.”

Note: I would like to publicly thank Allison over at WestJet for going above and beyond the duty of a great CSR person and getting my daughter home from CFB Borden via Toronto after her original flight was canceled. This is just one example of how Twitter can work for business – not only did the airline make it right (sorry Mike Holmes, I know that’s your ® tag line) – but Allison got her on a flight landing in Abbotsford tonight, which is much, much more convenient for us than Vancouver International. That said, the “distraction” of getting flights sorted and the fact that I actually slept in this morning, means a bit sparser news for now – but there will be more later, because Canada’s digital media community is always creating new things for me to tell you about.

Ubisoft has just announced that the Animus Project Update 1.0 downloadable content (DLC) for Assassin’s Creed® Brotherhood for the Xbox 360® and the PlayStation®3 will be available as a free download on December 14th, 2010 on XBOX LIVE® and PlayStation®Network.

The Animus Project Update 1.0 will include a brand-new game mode and brand new map for Assassin’s Creed Brotherhood Multiplayer. The game mode, Advanced Alliance, will make the original Alliance Mode with target identification and engagement more difficult than in original Alliance Mode, thus providing a more challenging experience for players. With three teams of two players each, Advanced Alliance is a tougher test for players and rewards teams that use stealth techniques to hunt their targets.

Located on a rocky tidal island of Normandy in France, the new map, Mont Saint-Michel, offers breathtaking scenery sure to enchant all. Its particular topography of narrow streets, high-perched bell tower and multi-leveled architecture is perfect for hunters and predators alike to surge from out of nowhere to execute their prey. To survive, recruits will need to use free-running and narrow roads to their advantage.

“We are very thrilled to be able to offer the first Multiplayer DLC for Assassin’s Creed Brotherhood for absolutely free,” said Sebastien Puel, executive producer, Ubisoft Montreal. “We wanted to say thank you to our fans for making Brotherhood such a huge success its opening week. We are very proud of the unique and innovative Multiplayer mode it offers, and hope the fans enjoy the new content.”

Last week I told you all about Game Prototype Challenge – well the first round has been completed, and there are some great game prototypes up for you to play. The theme for this first round was Dreams and Collectibles; here is who submitted prototypes:

Sleep Harder! by Cale Bradbury
Chased by Monsters by Jason P. Kaplan
Part Of A Machine by Damian Sommer
Dreamcatcher by James An
Sleepscape by Jonathan Remedios
ProjectKyoto by Arthur Marris

These games were all built in one week, from start to finish. Check them out, they’re rather good (not that I’m surprised, because Canadian game devs are the best). Version 2 of the Game Prototype Challenge will be coming in December – keep an eye on their site and ours for the theme and time frame announcement.

Toronto app developer Ripe Apps has just released their latest title. Geo Alerts is an app that lets you set reminders for specific locations by placing pins on a map, choosing an address from the Address Book or by typing an address in search. Geo Alerts gives you 20 custom alert sounds with an unlimited number of alerts and notifications. With background processing on iOS 4 (3GS or Newer), Geo Alerts can help you in these ways:

* Remember to pick up “Milk” every time you pass by your usual convenience store (if I had an iPhone, this alone would be worth it!)
* Drop by and pick up the mail at an old address
* If you are a real-estate agent and need to remember to stop by at a few locations
* Are you a Pool Cleaner, Gardner, or any Profession that require multiple stops per day?
You can pre fill your stops on the app and it will remind you every time you are near you next closest client.
* Fun & Experimentation
* Remind yourself to flirt with that house you are looking into buying whenever you’re there
* It can remind to do something when you get home from work, even if you don’t know when that will be
* Organize your driving; look at the app (in NSEW mode) and know what you need to do “North of Here”.
* Wake yourself when sleeping on the bus but only when you get home.

BCIT is looking for mentors for their Games Development Bachelor’s Degree students. The first crop of students will be graduating Spring of 2011. These students will be available to work on their practicum from January to April 2011. I encourage you to participate in this practicum program and to include one of the students in your projects. Doing so will help cultivating and grooming our next generation of IT professionals in the games industry. This is also an excellent opportunity to evaluate potential employees while getting cost-effective development assistance.

With a focus on advanced programming, the BCIT Games Development Degree is designed to also equip students with critical skills in multidisciplinary areas including graphics and audio design, higher level Mathematics (3D graphics, calculus, analytical geometry), Physics and artificial intelligence. Students learn to develop games for PCs, consoles (e.g. Xbox) and mobile devices (e.g. iPhone).

The lineup for Game Design Expo 2011 in Vancouver has been revealed, highlighted by keynotes from Rovio Mobile, the makers of all-time bestselling iPhone game Angry Birds, and Blizzard Entertainment, the creators of the world’s most popular subscription-based massively multiplayer online role-playing game, World of Warcraft®. The entire day of presentations by the luminaries behind some of the most important games of this year and next constitute the event’s biggest speaker lineup in its five-year history.

The event, slated for January 22-23, 2011, is hosted by the acclaimed one-year Game Design program at Vancouver Film School (VFS), which the Los Angeles Times has called “a top school favoured by game industry recruiters.” Saturday’s Industry Speaker Day at Game Design Expo will feature talks aimed at game industry professionals, students, and anyone interested in games. Tickets for Industry Speaker Day are on sale now and already selling fast.

Rovio Mobile’s Angry Birds, a puzzle game for iPhone, Android, and other mobile devices, has been downloaded over 20 million times. Rovio’s Senior Game Designer and Marketing Manager will kick off Saturday’s schedule by delving into the design and business factors behind its incredible success in a presentation called How to Design a Hit Game for the iPhone.

In addition to crossing the 12 million subscriber mark recently, Blizzard Entertainment’s World of Warcraft has racked up numerous achievements. Its first two expansions, The Burning Crusade® and Wrath of the Lich King®, both broke PC-game sales records upon their release, and Blizzard’s latest expansion for the game, Cataclysm™, is set to launch on December 7. Blizzard’s lead content designer on the game will discuss how the company uses macro design to stay focused on the big picture amid a world of details.

Among the schedule’s many other highlights are talks by leading minds behind Dead Space 2, Tron: Evolution, True Crime: Hong Kong, and Halo Waypoint, as well as PlayStation Move and Microsoft Kinect. The lineup represents an incredible cross-section of the game industry, from mobile and online games to big-budget AAA titles, from traditional platforms to new motion-based systems.

Game Design Expo Industry Speaker Day Guests – January 22, 2011

Jaakko Iisalo/Matthew Wilson – Senior Game Designer/Marketing Manager, Rovio Mobile (Angry Birds)
Jeff O’Connell/Mike Skupa – Lead Producer/Lead Designer, United Front Games (True Crime: Hong Kong)
Anton Mikhailov – Software Engineer, Sony Computer Entertainment (PlayStation Move)
Paul Parsons – Senior Game Designer, 343 Industries (Halo Waypoint)
Mitchell Lagran – Designer, most recently of Rockstar Games Vancouver (Max Payne 3)
Alan Shen – Senior Design Program Manager, Microsoft (Kinect)
Jonathan Gallina – Lead Game Designer, Propaganda Games (Tron: Evolution)
Seth Marinello – Level Designer, Visceral Games (Dead Space 2)
Cory Stockton – Lead Content Designer, Blizzard Entertainment (World of Warcraft)

The event is held in the intimate Vancity Theatre at the Vancouver International Film Centre, and has sold out every year. Anyone hoping to attend is encouraged to buy their tickets now.

“We’re incredibly excited to be welcoming these speakers and companies to Vancouver,” says Dave Warfield, Head of VFS Game Design and the host of Game Design Expo 2011. “Whether you’ve worked in the game industry for years or you’re just starting out, you never stop learning. Games like Angry Birds and World of Warcraft offer countless lessons to us all.”

In conjunction with Game Design Expo 2011, Warfield and VFS Game Design will be hosting a free Open House at the school (390 W. Hastings) on Sunday, January 23, where attendees will be able to hear about the program, meet students and faculty, play games, take sample classes, and get details on the full-tuition Women in Games Scholarship. Space is limited, so anyone interested in attending the always-popular Open House is strongly encouraged to register now.

VFS is proud to partner with the following event sponsors to realize Game Design Expo 2011: G4, 3vis, Annex Pro, Pixologic, Radical Entertainment, Sumo Lounge, and The Georgia Straight.

GameON: Finance, Canada’s premier investment forum for the interactive entertainment industry, is pleased to announce three featured international speakers who will be at the conference on January 20 & 21 in Toronto.

Dino Patti, Director, Co-Owner and Co-Founder, Playdead
In 2009 Playdead received 11 million DKK (Danish Kroner) in venture money to finish their game. Their critically acclaimed title, LIMBO, has now received several international awards including two awards at the Independent Games Festival in San Francisco and 3 Milthons for Game of the Year, Best Indie Game and Best Visual Art at the European Games Awards.

Juan Benito, Creative Director & Co-Founder, Joystick Labs
Juan Benito co-founded Joystick Labs during Summer 2010. Prior to Joystick, Juan Benito started the Atomic Games studio in Raleigh, NC, and before that co-founded Red Storm Entertainment in the Triangle area in 1996, where he was Executive Producer for the original Tom Clancy’s Rainbow Six. Before Red Storm, Juan designed the world’s first fully 3D military submarine simulation game, Tom Clancy’s SSN, while at Virtus Studios, a Triangle-area pioneer in 3D and game technologies. In addition, Juan has worked on numerous entertainment projects with companies such as Sony Computer Entertainment, Konami, Disney, Paramount Pictures, Columbia University, United Media, and has developed training systems in collaboration with the USMC, FBI, and agencies within the US Intelligence Community. He is also founder and CEO of Cooperative Entertainment, a boutique development group and consultancy, and serves as Creative Director for the Triangle Game Initiative.

Joel Benton, Founder & CEO, Easy Tiger Media Ltd.
Joel Benton is a video game professional who has spent a career helping games developers achieve their creative and commercial goals. After a successful career in software sales and marketing, Joel joined Indie developer Wide Games in Brighton, UK – creators of one of the first stealth-based console games Prisoner of War for Codemasters. When the Wide Games team was acquired by Kuju Entertainment Ltd, one of the UK largest game developers, Joel became Business Development Director for the six studios in the group and negotiated and signed development deals with all the major publishers. Joel left Kuju to work as Head of European Operations for international agents Digital Development Management before starting his own Business Development consultancy. In 2009 Joel started Easy Tiger Media Ltd, a digital publishing company which released two titles on XBLA in 2010 and PlayReplay Ltd, the world’s only marketing and PR agency focusing exclusively on successfully promoting digitally distributed games, which now has offices in London and Los Angeles.

Tricon Films & Television along with Toronto-based Shark Teeth Films have announced the launch of the CGI/live-action kid’s series in development, Smallfoot. The teaser has been licensed to CBBC’s My Toons in the UK, a hub for the funniest, quirkiest and coolest short ‘toons.

“The My Toons site is a great place to try out new shows, new talent and new formats which hopefully will benefit the audience, the producer and the broadcaster,” said Jon Rutherford, Vice President, International Sales and Acquisitions at Tricon Films & Television.

Created by Adrian Carter and Tom Mudd at Shark Teeth Films, Smallfoot, a hilarious and rambunctious action-comedy for kids, is based on the comedic and mischievous adventures of two miniature friends in the big city. Smallfoot,­ a miniature Sasquatch, ­ is around twice as big as a mouse and is a species unknown to science. He’s the new kid on the block and he’s out of his element. Luckily for Smallfoot, a resourceful mouse named Larry has decided to take him under his wing. Unluckily for Smallfoot, Larry is a chatterbox and a know-it-all, and his blabbermouth gets the two of them in trouble all the time.

“Smallfoot is a distinctive show with a unique, completely original style of production,” said Shark Teeth Films Tom Mudd, producer of Smallfoot. “Through on-camera techniques and digital post wizardry, the characters have life and a deep sparkle of intelligence. They feel like real creatures doing hilarious things.”

Under the theme of corporate rebooting through collaboration, communities and mobility, the 9^th edition of webcom-Montréal international conference on new technologies and Web 2.0 held on November 17, was a resounding success.

Through the participation of renowned keynote speakers, namely Jared Spool, founder of User Interface Engineering, and Marsha Collier, one of the world’s foremost experts on online sales communities, this edition benefited hundreds of attending professionals and amateurs in the fields of communications and new technologies.

Over 800 participants answered the call and gathered at OACI, where the event was held, thanks to the participation of numerous collaborators and partners in the business, Web, communications and multimedia sectors.

Guests participating in this 9^th edition had the option of attending 30-odd sessions and conferences presented by 42 speakers, including six case studies and one webCamp, a must-see event for 2.0 fans.

The four main themes presented, namely Business 2.0, Marcom 2.0, Solutions 2.0, as well as a theme focusing on mobility, enabled participants to learn more about the latest Web trends and practices.

The 9^th edition of webcom-Montréal also stood out through social media, thanks to a popular following on Facebook, Foursquare and Twitter, where the #webcomMT hashtag was very active. webcomLIVE’s noted presence on UStream once again enabled Web users from around the world a live connection to a continuous flow of unique interviews with both speakers and participants.

During this latest edition, webcom organizers also took the opportunity to present two important awards to individuals who contributed to and expanded in their own way Québec’s new tech industry, namely Patrick Lauzon and René Barsalo. Louise Guay and Sylvain Carle were the proud recipients of this award in the conference’s May edition.

Get your calendars out: webcom-Montréal is already gearing up for its 10^th edition, to be held on May 11, 2011, and which will once again prove to be a must-see event featuring international case studies, fascinating panels and free special conferences with the world’s greatest experts. Web best practices and new trends will be the main focus under four different themes, namely Business 2.0, Marcom 2.0, Solutions 2.0, as well as another to be announced next spring.

This event’s success stems from the collaboration of several partners, including Transcontinental, w.illi.am, Massy-Forget Public Relations and MarketingQc.

Canada Post has announced the official launch of its free application for iPhone, iPad and iPod touch that will provide customers with convenient and easy access to two of the most popular web tools at CanadaPost.ca.

The new application, which is now available for download at the iTunes App Store, enables customers to track their packages and find nearby post offices, either by typing in an address or by using their device’s GPS feature. Track a Package and Find a Post Office are two of the most frequently used tools on Canada Post’s website – with a combined monthly average of more than 4.25 million uses.

“Our customers are on the go, and we aim to provide them with convenient, easy access to our products and services by keeping abreast of current trends and new technologies. We have seen an increase in the use of mobile devices to access our website, and we expect demand for mobile-enabled services to continue to grow,” says Louis O’Brien, Senior Vice-President and Chief Customer Officer at Canada Post. “We’re pleased to be able to launch this application just in time for the holidays as this is the busiest time of year for many of our customers.”

The free application is now available for download at the iTunes App Store. Canada Post will release a Blackberry version of the application in early 2011.

According to a study by Ernst & Young, less than a third of global businesses, including Canada’s, have an IT risk management program in place capable of addressing the risks related to the use of new technologies. Borderless Security, the firm’s annual global information security survey, reveals that in spite of the rapid emergence of new technology, only one in 10 companies consider examining new and emerging IT trends as a very important activity for the information security function to perform.

A significant increase in the use of external service providers and business adoption of new technologies, including cloud computing, social networking and Web 2.0, is recognized to increase risk as much as 60% for respondents. Yet, in spite of this fact, less than half (46%) intend to increase their annual investment in information security.

“Technology advances have provided Canadian companies with seemingly endless ways to connect and interact with colleagues, customers and clients across the globe,” says Tony Ritlop, Canadian Leader of Ernst & Young’s IT Risk and Assurance practice. “While these developments represent a massive opportunity for IT to deliver significant benefits to the organization, new technology also brings significant risk.”

For example, more than half of respondents state that increased workforce mobility poses a considerable challenge to the effective delivery of information security initiatives, due to widespread use of mobile computing devices, allowing individuals to access and distribute business information from anywhere at any time. For almost two-thirds (64%) of respondents, employees’ level of security awareness is recognized as a considerable challenge.

For the first time, continuous availability of critical IT resources was identified by respondents as one of the top five risks. Increased mobility and lack of control over end-user devices can cause problems when trying to implement effective and efficient business continuity and disaster recovery capabilities — identified by 50% of respondents as an area of increased expenditure.

Cloud computing services are gaining greater adoption: 23% of respondents are currently using cloud computing services and a further 15% are planning to use them within the next 12 months. When asked if an external certification of cloud service providers would increase trust, 85% of respondents said yes, with 43% stating that the certification should be based upon an agreed standard and 22% requiring accreditation for the certifying body.

“It’s vital that companies not only recognize these developing risks, but take action to avoid them,” says Mr. Ritlop.

According to Mr. Ritlop, in addition to implementing new technology solutions and re-engineering information flows, companies must focus on informing the workforce about risks. The delivery of effective, and regular, security awareness training is a critical success factor as companies attempt to keep pace with the changing environment.

Half of respondents plan to spend more over the next year on data leakage and data loss prevention — a seven percentage point increase from last year. To address potential new risks, 39% are making policy adjustments, 29% are implementing encryption techniques and 28% are implementing stronger identity and access management controls.

Communities are changing; populations are aging; competition for talent is intensifying; the economy is slowly recovering; values are evolving and technology is rapidly shifting. Can leadership, knowledge and innovation save us?

The Ideas Festival brings together emerging leaders with established leadership from across all sectors and industries to discuss a variety of topics ranging from healthcare to energy and technology to creativity.

The Public Policy Forum (PPF), an independent, non partisan organization dedicated to improving the quality of governance in Canada and 21inc are co-hosting the conference in St. Andrews by the Sea, New Brunswick at the Fairmont Algonquin, November 24-26. Event hashtag: #ideas2010

Topics include:

* Can innovation save health care? Business model innovation in health care
* Can Atlantic Canada be an energy hub?
* The Future of Media: How new media is changing our roles and relationships
* Conversations with people changing the game and shaping our future
* The Economic Future of Atlantic Canada

Absolute® Software Corporation announced today that it has launched Absolute Manage Mobile Device Management (MDM) for iOS 4 devices, such as the iPhone® and iPad®. The breakthrough solution available with Absolute Manage allows IT departments to efficiently manage and secure iOS 4 devices alongside their PC and Mac® computers from their platform of choice, Mac or Windows.

“Apple mobile devices are immensely popular with consumers and are now making a notable impact in the enterprise. People want to use their preferred device at work as well, but IT has been hesitant due to a lack of solutions on the market that can provide security and management capabilities for Apple mobile devices. Absolute Software is a leader in managing and securing endpoints, and our customers asked us to extend our cross-platform capabilities to iOS 4 devices,” said Peter Frankl, vice president of lifecycle management at Absolute Software. “With the launch of Absolute Manage MDM for iOS 4, our customers can have the control and security they need for the enterprise while keeping their employees happy and increasing productivity.”

Absolute Manage is one of the first software solutions to allow IT administrators to remotely manage, wipe and lock Apple® iOS 4 devices from either a PC or Mac, computer -without the need for extra hardware or software infrastructure. With the addition of MDM, Absolute Manage customers can manage PCs, Mac computers and now iOS 4 devices from a single, comprehensive user interface in a PC or Mac infrastructure.

Yangaroo has been granted Canada patent number 2,349,797 titled “Biometric Rights Management System” by the Canadian Intellectual Property Office (CIPO). The Biometric Rights Management (“BRM”) patent relates to YANGAROO’s innovative use of biometric security measures to provide secure online distribution of digital media. The BRM patent will be in effect until June 2021.

“The receipt of this fourth patent grant is further confirmation that we continue to lead through innovation,” said Cliff Hunt, Chairman and COO of YANGAROO. “As more and more valuable media assets are made available online, the need to control and monitor the users accessing that media continues to grow. The utilization of BRM in our Digital Media Distribution System provides a secure, user-friendly and portable way to link media access rights to an individual through their unique traits, rather than to a machine or an easily shared password. This feature provides our customers with the most advanced solution available today.”

This BRM patent augments YANGAROO’S intellectual property portfolio, which includes the related United States patent number 7,003,670 titled “Biometric Rights Management System”, United States patent number 7,529,712 titled “Content Distribution System and Method” and Canadian patent number 2,407,774 titled “Content Distribution System and Method”. YANGAROO also has pending U.S. continuation patent application number 12/398,238 titled “Content Distribution System and Method” and U.S. patent application number 11/854,289 titled “Media File Distribution System and Method”. Together these provide a North America-wide safeguard for the company’s sector leading innovations.

Toronto boutique advisory and technology services company Project X Ltd. has entered into a partnership with California-based BigDataLabs, Inc. to distribute the company’s technology in Canada.

Project X will be the sole Canadian partner for BigDataLabs GeoDash™ technology. GeoDash is a new way to add GeoSpatial context to business intelligence environments through the integration of MicroStrategy technology and Google Maps. GeoDash is a lightweight solution for the business intelligence market with no extra hardware or server costs and no extensive training needed for users.

Project X President, Stephen Hayward remarked, “BigDataLabs matches our rapid business intelligence model and like Project X, is focused on fast to market technology that demonstrates maximum innovation and value for customers.”

Ajo Abraham, BigDataLabs founder commented, “We looked for a Canadian partner with the right combination of experience and passion for delivering business intelligence solutions with the best technology available and found Project X. As we expand into the Canadian market, they will lead the way.”

AOL Canada Corp. is making big gains heading into the holiday season. According to comScore’s Media Metrix, Canada, All Locations October 2010 data, the AOL Inc. owned and operated web properties have grown by 10% from last month to 9.2M unique visitors. With the reach of their ad network, Advertising.com, AOL advertising properties reach over 20 million Canadians each and every month.

This upsurge in traffic is largely attributed to the strategic acquisitions of the web properties TechCrunch and 5Min. TechCrunch brings with it breaking tech news and insight into the innovative world of start-ups to the AOL Technology suite of sites, and matches perfectly with the expert content of their marquis tech property, Engadget.com. The acquisition of 5Min allows AOL to significantly expand its consumer offering of contextually relevant, high-quality video across its sites and increases AOL’s appeal to advertisers, allowing it to capture share the growing video advertising spend. This combo delivers a power punch technology content offering and expands the affluent male audience key to advertisers in this category. _{(AOL Networks: Technology is 78% more likely than the average Internet web site to generate page views with males 25-34 and 103% more likely with males age 35-44 as well as 47% more likely to attract unique visitors with a household income of more than $100k. comScore Media Metrix. Canada, All Locations. October 2010.)}

To support this growing business AOL Canada has made a number of strategic hires as well. Since Graham Moysey joined AOL in August of this year, he has grown his team by 10, most recently hiring Laura Pearce as Director of Marketing, Dana Toering as Director of Business Development and Tanya Iliakis, Account Executive. Laura brings with her valued experience in online media and marketing, hailing from Postmedia Network and companies such as Trader Media and Dell Canada, and will be key to the strategy of positioning AOL to consumers and advertisers as a leader in premium content and network advertising, under an innovative and creative global brand.

Other hires include Michelle Edwards-Boldt, heading up Moysey’s office, Melissa McLintock, Alia Iannuzzi and Tanya Penala, all Account Managers and previously announced Brad Cressman, Head of Content, Julie Howlett, Account Director & Allison Burley, Account Executive.

As people look to the coming year with hopes of continued economic recovery and increased job creation, new research may hold clues as to what the most promising professional positions will be in 2011. According to the Salary Guides just released from Robert Half, 11 roles representing several fields – including accounting and finance, technology, legal and administrative – show promising increases in starting salaries and growing demand among employers.

“The common thread among the jobs highlighted in our research is that they help businesses improve efficiency and profits, and foster a more positive customer experience,” said Max Messmer, chairman and CEO of Robert Half International. “The most successful job candidates bring multiple skill sets, a track record of success and a strong sense of accountability to their roles.”

Following is an overview of the 11 Top Jobs for 2011:

1. Performance analyst – Among nearly 130 finance and accounting positions listed in the 2011 Salary Guide, performance analysts are expected to see the largest jump in starting salaries. Average starting compensation is projected to rise 5.1 per cent to the range of $56,250 to $86,750. Many Canadian employers seek talented professionals who can prepare portfolio, benchmark and statistical reports; maintain and update performance databases; and evaluate return on investment for the company.

2. Controller – Average starting salaries for controllers at midsize companies ($50 million to $100 million in sales) are expected to climb 4.9 per cent, to the range of $85,500 to $113,750. Organizations are adding controllers and assistant controllers to oversee accounting operations, enhance accounting and internal control systems, and assist with growth initiatives. Read the rest of this entry »

Canadians might be kissing that good-night kiss good-bye as 75 per cent of social media users confess that the last thing they do at night or the first thing they do before getting out of bed in the morning is check emails, text messages and social networking sites, according to the BACARDI® Together Poll released today. If you live in Toronto or Montreal, you might want to have your smartphone beside you on your pillow since you are the least likely to get kissed as 80 per cent of those online in these two cities cite the same behaviour.

According to the BACARDI Together poll of 1,524 adults surveyed by Angus Reid Public Opinion, despite our love for smartphones, Canadians are clearly craving the joys of face-to-face connections as 69 per cent admit that one can only have meaningful relationships in-person. When asked how they prefer to interact with others, over 8 in 10 people strongly prefer face-to-face communication with family (83 per cent) and nearly as many with close friends (79 per cent).

“Human beings are meant to be together – to socialize, to share, to connect,” said Ellen Karp, social anthropologist, author, and expert in LOHAS (Lifestyles of Health and Sustainability). “‘Social media togetherness’ is clearly not the same as ‘in-person togetherness.’ While social media is quick and efficient, there is no replacement for one-on-one time with close friends and family.”

While only a quarter of Canadians (27 per cent) cite spending too much time online as a reason for not making time for the all-important face-to-face gatherings, the other challenges we face are managing the time we spend at work (64 per cent) and raising our families (46 per cent).

Social media may be helping 78 per cent of Canadians using those channels keep up-to-date on what is happening with their friends and acquaintances, but we are not interacting with them personally or individually. It’s no surprise then that 69 per cent of Canadians think we are becoming more superficial and 75 per cent agree that we are losing our social skills because of social media when:

* Almost half of Canadians (44 per cent) believe it is okay to take or make calls while in the toilet;
* 51per cent of Canadian women between 19-44 years of age who use social media cannot imagine their lives without it (vs. 37 per cent for all social media users);
* Nearly a quarter of all Canadian social media users (23 per cent) spend between 10-20 hours on social networks each week followed by 7 per cent who spend over 20 hours a week; and
* One in five Canadians online (21 per cent) believes that they are at risk of social media burn-out. Read the rest of this entry »

The Canada Media Fund (CMF), successor organization to the Canadian Television Fund (CTF), has published the CTF 2009-2010 Annual Report (French) outlining its funding activities over the past year, which saw the CTF disburse a record amount of $327 million to help produce 4,400 hours of programming, including 932 hours of new broadcast programs. Flashpoint, The Young Romantic, Les Invincibles, and Les hauts et les bas de Sophie Paquin are only a few examples of programs that received numerous awards, attracting many repeat viewers as indicated by audience rating numbers.

“If there were a theme to this year, that theme would be dialogue” said Louis Roquet, Chair of the Board of Directors. “The dialogue between the various stakeholders of the corporation was strengthened through an extensive year-long consultation”. The consultation process and the significant review of content funding parameters led to the creation of programs and policies currently provided by the Canada Media Fund.

Highlights of the CTF 2009-2010 Annual Report include:

· The CTF supported a total of 931 projects, including 476 Production and 352 Development projects.
· Development funding reached a record high of $9.8 M.
· 427 CTF funded programs were nominated for awards and won 95 Gemini and Gémeaux awards.
· 2009–2010 total production budgets climbed above $1 billion, or 20% above the average of the preceding four years.
· Performance envelopes (BPEs) were allocated to 59 English and 20 French broadcasters; five new broadcasters received envelopes in 2009–2010.
· Regional production received 30% of the funding allocated in 2009-2010 (including Aboriginal Language Projects).
· The Digital Media Pilot Program budget grew from 2 to 10 million dollars. The number of projects funded by the program increased almost twofold from 30 to 77.

The full text of the speech delivered by The Honourable Tony Clement, PC, MP Minister of Industry at the International Institute of Communications Canada Conference which is currently underway in Ottawa, is now available online.

In speaking on Canada’s future in a digital economy, Minister Clement stated that he is looking to the future “with confidence, even optimism. Not because I am insensitive to the challenges, but because, like you, I see the possibilities. And few areas offer greater reason for optimism than the digital economy.” He also outlined what we can expect when the Digital Economy strategy is launched in the spring of 2011, saying that “it will be a living document, one that will continue to evolve to meet the changing needs of changing times. But it will be an important milestone in Canada’s path to greater competitiveness and innovation.”

Minister Clement went on to reiterate five areas of particle interest that are critical to creating a digital Canada:

* building a world-class infrastructure that connects ideas, individuals and opportunities.
* encouraging businesses to adopt digital technologies to boost their productivity and drive innovation.
* developing a digitally skilled workforce to take advantage of the opportunities these technologies provide.
* growing successful Canadian companies — to supply digital technologies to global markets.
* creating made-in-Canada content across all platforms to bring Canada to the world.

Following this, Minister Clement touched on several areas of forthcoming change for both the digital industry and industry at large, in Canada. These include changes to policy at the Business Development Bank which will see ICT becoming a focus for new and expanding enterprises. He also covered other areas to be visited by the Digital Economy strategy, including access to broadband in all regions of Canada and the cost of services from our telecom providers. Minister Clement also touched on what the government is working on in regards to ensuring “a well-functioning digital marketplace by introducing important new laws and amendments — including copyright, anti-spam and privacy legislation.”

Minister Clement also spoke about the need to nurture Canadian ICT talent and educational programmes, whereupon he announced the “awarding of 25 Knowledge Synthesis Grants on the Digital Economy. The research proposed by the recipients reflects both the diversity of Canada’s intellectual capital and the diversity of the digital economy itself.” He concluded his presentation with discussion of growing Canada’s digital economy both within our borders and internationally, as well drawing attention to the Canada Media Fund and Canada 3.0. During his speech, Minister Clement also noted that The Honourable Diane Finley, Minister of Human Resources and Skills Development, will be presenting more about digital skills development today at IIC (see below). You can read the full text of Minister Clement’s speech on the Industry Canada web site.

The Honourable Diane Finley, Minister of Human Resources and Skills Development, delivered her comments this morning at IIC as part of her update on Canada’s Digital Economy Strategy development at an industry conference earlier today, opening her presentation with the acknowledgement that technology is becoming more and more intertwined in Canadians’ everyday lives, and supporting digital skills development will be key to our future economic success.

“For Canada to be a leader in a rapidly developing, global digital economy, Canadians need to have strong digital skills,” said Minister Finley. “That’s why the Government of Canada will develop and implement a strategy that will help us work in collaboration with our industry, education and government partners to build a skilled workforce and a stronger Canada.”

As Canada heads towards economic recovery, new digital skills needs are being added to existing labour market challenges. Recent public consultations on the digital economy will help the Government develop a strategy to address many broad challenges.

The conference, entitled Connections, Content and Consumers: Towards a National Digital Strategy for Canada, was hosted by the Canadian Chapter of the International Institute of Communications (IIC Canada).

Mr. Bernard Lord, Chair of IIC Canada, welcomed the Minister’s remarks. “The Government of Canada’s Digital Economy Strategy is a once-in-a-generation opportunity to chart the path Canadians will take towards prosperity in the 21st century,” said Mr. Lord. “Networks and connections will enable that prosperity, but it will be the digital skills, hard work and inspiration of Canadians that will maximize it.”

While elements of digital skills training can be found in existing Government of Canada programming, developing an overarching Digital Economy Strategy will improve our innovation and competitiveness and help prepare Canadians for the jobs of tomorrow.

A coalition of over 40 Canadian video game developers, academic institutions, and intermediate enabling organizations are working together to establish Canada as the globally recognized innovator and exporter of digital interactive game development software, technology, and IP. Meeting at the Digital Interactive Game Developer’s conference, DIG 2010, key partners discussed this initiative, striking an action committee to define the initiative’s strategic priorities and execution plan, with hopes to launch in the summer of 2011.

Through a robust partnership, industry, academics, NGOs from across Canada are working to create a Centre for testing, validation, and commercialization of game development IP. With over $5.5 million raised in cash and $5.5 million in-kind contributions, the team is committed to levering existing investments and assets to create a competitive advantage for Canadian game developers. The partners are putting together a program to:

* Identify and aggregate existing digital interactive game technology IP
* Support small and medium sized game developers to access the resources required to identify, validate, and accelerate the commercialization and licensing of their IP
* Facilitate and promote the ongoing collaboration among and between industry, academia, and national networks to mobilize the resources needed to solve technology related problems and develop marketable digital interactive game technology
* Develop, attracting, and retaining highly skilled software developers and engineers, researchers, and IT professionals
* Provide a conduit for digital interactive game developers to leverage access to industry information
* Host an annual series of national workshops – physical and virtual to bring together partner organizations for education, networking, and development of new programs
* Contribute to Canada’s digital media content creation by establishing and facilitating a path to market for hundreds of new Canadian digital interactive game technology licenses and content

“An opportunity exists to position Canada as a global leader in the creation, commercialization, and licensing of digital interactive game technology. This opportunity will be achieved by enabling synergistic interactions at all levels of game technology development through access to technologies that enable development, industry intelligence, and research,” says Michael Schmalz, a key leader of this initiative. “Our recent application to the National Centres of Excellence was not funded, but our team is committed to moving forward with our plan and defining the best opportunity for our industry,” adds Schmalz.

“It is ultimately our intent, shared by many supporters in industry, academia, and government across Canada, to create increased opportunities for Canadian digital interactive media technology developers, commercialize their IP, and export Canadian Digital interactive media technology globally,” says Douglas Robertson, President and CEO of Tech Southeast in New Brunswick.

Vancouver indie studio All Seeing Eye Games is pleased to announce that its new game Drum Studio: Platinum Edition will be available this December on the Xbox LIVE indie games channel of Xbox LIVE Marketplace.

Record songs, share them online, and jam with your friends in real-time over Xbox LIVE in Drum Studio: Platinum Edition. The follow-up to the multiple award-winning Drum Studio expands upon the original virtual drum recording tool with all-new graphics, Xbox 360 Avatar support, and extensive online features. Players will be able to meet online, chat, share songs, listen to each other play, and jam together in real-time. Lead Programmer Darren Joe says, “Music has always been about sharing. Drum Studio put music creation in the player’s hands. Now, Drum Studio: Platinum Edition allows players from around the world to share their creations with each other.”

[youtube:http://www.youtube.com/watch?v=ZNIowRt3gSQ]

Drum Studio: Platinum Edition also features all new art by graphic artist Terry Wong (Cirque Du Soleil, National Geographic, Electronic Gaming Monthly) and full Xbox 360 Avatar support, allowing players to turn their Xbox 360 Avatars into full-fledged animated virtual drummers. It features the same simple yet powerful song recording interface as the award-winning original and hundreds of high-quality drum sounds to choose from. Players can play with any combination of one to four Xbox 360 drum kits or controllers.

The original title in the series, Drum Studio, received widespread critical acclaim & multiple awards upon its release, including an Editor’s Choice Award from teamxbox.com, who declared that it “takes music games to a whole new level”. You can get the original Drum Studio game now from Xbox Live Indie Games for 80 MS Points.

Once again the clock tells me that it is high time I head for my day job at “the salt mine” but before I go, I’d like to draw attention to two events currently underway – the first is Desert Bus for Hope – which, according to the event’s FAQ, is an “internet telethon by accident – you give donations to Child’s Play, and we play Desert Bus.  It’s really boring and mind numbing and generally unpleasant. The more you donate the longer we play. To keep you and us amused, and to increase the donations we auction off  and give away prizes, have celebrity guests stop by, and become your monkeys. Want us to sing “Still Alive?” Sure, we’ll do it for a $20 donation.  We play 24 hours a day until you stop donating.” Be sure to visit the site and check out their Challenges, Giveaways and Auctions.

The second event is happening at Velocity, the University of Waterloo’s Start-Up Incubator. The involves a group of coders who, beginning on November 20th, locked themselves in for seven days with, to quote “food, energy drinks, and beanbag chairs” during which time they will attempt to write an app a day for seven days. The group has promised video summaries of each day, and according to the Project’s site, the participants firmly believe “that seven smart people with perfect communication, mutual trust, and an agile mindset can get more done in a day than anyone would believe. And if all that isn’t enough, we have no intention of being timid. We’ll choose difficult problems, and we’ll probably fail once or twice. If we didn’t, we would know we didn’t shoot high enough. We’ll work insanely hard, probing the limits of human creativity and team productivity.”

Newfoundland studio Binary Dawn Interactive has updated and improved the PalmOS game WordUs for the Apple iPhone and iPod Touch. The studio made so many enhancements that they named it WordUs2. The aim of the game is to guess the word in a varying number of attempts. Help comes in the form of colored symbols which indicate when letters are correctly placed or if a letter exists within the word.

WordUs2 is a fun and smart game suitable for all ages, and with a dictionary of thousands of words, that’s weeks of entertainment. WordUs2 has four exciting game modes: Calm & Collected, Every Guess Counts, Think Fast, and Six Minute Sprint. Each game mode features different twists and challenges sure to keep you guessing! WordUs2 features OpenFeint integration with achievement rewards for completing different gameplay tasks. WordUs2 is available now in the iTunes App Store for $0.99 USD.

Sensory robotics software company Flurple2 has unveiled Trivio™, a new trivia game app that allows users to say their answers out loud. In its first week on the App Store, Trivio launched onto the Top 50 list in the USA. In Canada, Trivio climbed to the iTunes Top-5 New and Noteworthy board for Free Games & Trivia apps.

The television game show-style app, Trivio is the first trivia game to incorporate voice activation, speech recognition plus artificial intelligence (AI). Trivio works with all Apple products, including the iPad™, iPhone® 4, iPhone 3GS, iPhone 3G, the original iPhone, and the iPod touch®.

Gaming is simple and fun — you tap the big red button on the screen and speak your answer. If you miss, your opponent gets a chance to answer the question. Points are scored for the fastest correct response. The more difficult the questions, the more points you get.

“With Trivio, it’s challenging to think fast — and speak the answer. Other quiz games are based on a simple multiple choice setup. Trivio is a quantum leap forward in mobile, interactive gaming”, states Pete Deschamps, Flurple2 CEO.

Flurple2 is pleased to announce that Trivio is powered by Sensory®, the leader in speech technologies for consumer products. “Trivio is a fun and challenging game that uses speech recognition technology in a very effective way to enhance the interactive gameplay beyond multiple choice or the hassle of typed in responses”, said Todd Mozer CEO Sensory.

Trivio can revolutionize family game night, allowing parents and kids to form “teams” to play against each other and “buzz in” when they think they have the right answer. The app uses Bluetooth for lightning fast multiplayer games, and has four levels of question difficulty, from ‘Easy’ to ‘Killer’.

Trivio uses Apple’s Accessibility features for the disabled – seeing-impaired players can have the questions read aloud to them. Deschamps sees the technology being used to help people, as well as for pure entertainment.

“Helping people help themselves is something I’ve never forgotten from my time in the local Burlington Rotary Club. Trivio can be used to assist stroke victims, and help people with disabilities learn how to talk again, while having fun at the same time”, says Pete Deschamps.

Trivio’s robotics can be franchised and serve-up any company’s content and media, including trivia and educational content licensing. The educational and medical applications are endless”, states Pete Deschamps.

Currently Trivio is available on the App Store worldwide. In its first week on the free app iTunes market, Trivio ranked in the Top 200 Free Games/Trivia category in 37 countries around the globe. Trivio was deemed New & Noteworthy in 5 countries including Canada, United Kingdom, Ireland, Australia, and New Zealand.

Webnames.ca Inc., Canada’s original domain registrar and an “ally on the web”™ to Canadian businesses, has launched a new professional services arm called Power for Small Business™. Power for Small Business™ provides small businesses the tools they need to succeed online and offline including website design, online strategy, search engine optimization and logo and collateral development, among other professional services.

Power for Small Business™ builds on Webnames.ca’s strong foundation of exceptional customer support. The cornerstone of the new program is a comprehensive website and online strategy package called Essentials™. Covering all of the bases small businesses and start-ups need to establish a strong online presence, Essentials™ includes a custom designed, search engine friendly WordPress website, an online strategy that integrates Twitter and Google Analytics, and personalized training on how to use each of these tools.

Essentials™ provides exceptional additional value by positioning small businesses for continuous growth at a competitive price. “Understanding peoples’ needs is what Webnames.ca has always done best,” said Webnames.ca CTO Matt Lane. “We developed Essentials™ to give small businesses a complete online presence and a professional website they can build on for years to come. Whether you want to redesign an existing website or launch a new business on the Internet, Essentials™ will you get found and help you grow your business.”

For a limited time the Essentials™ package by Webnames.ca Power for Small Business™ is being offered at a special introductory rate of $1895. Recognizing that many small businesses are stretched for time, Webnames.ca has also launched a comprehensive selection of affordable support plans for WordPress.

Montreal-based online shopping club Beyond the Rack has announced that after only 20 months in operation it is now serving over 2.5 million members. The company reached the 1 million member milestone at the end of April, 2010, and so has grown its membership by 150% in the past six months. To help celebrate this milestone, Beyond the Rack is offering its members the chance to win two luxury vacation packages to any Sandals or Beaches Resort.

At the same time, the company has refreshed its Web site. The upgrade includes an enhanced shopping calendar with event category tabs, drop-down menus, and category-specific calendar pages to help customers find what they’re looking for more quickly; a pop-up shopping bag which remains visible throughout each shopping session; larger product images and in-depth brand information; and a more robust blog which now features exclusive fashion tips and trends from Beyond the Rack’s style editor.

“As our growth continues to accelerate, we remain committed to providing our customers with the most pleasurable shopping experience we can give them,” says CEO, Yona Shtern. “Many of the improvements came directly from feedback from customers themselves.”

Nova Scotia’s SimplyCast.com, a leader in multi-channel marketing software-as-a-service (SaaS) solution for organizations worldwide, announced today it has released an application integration with WordPress. The downloadable plug-in allows for a streamlined process to manage contacts between the world’s largest blogging solution and the most innovative all-in-one marketing platform.

”By integrating with WordPress, we are making it that much easier for users to access their contacts without the hassle of storing them in multiple places. Customers can now simplify the sales cycle and build stronger customer relationships regardless of where they store contact information,” said Saeed El-Darahali, president and CEO of SimplyCast.

Users can now easily and accurately share their WordPress contacts with their SimplyCast multi-channel marketing account. As a result, those that limit access to their blogs with a login feature, can now connect their WordPress contacts to their online marketing using SimplyCast. This makes for more accurate and efficient maintenance of customer contact information that results in more targeted communications. The application is free to SimplyCast customers at www.simplycast.com and can be accessed immediately within SimplyCast’s multi-channel marketing platform.

SimplyCast’s 10-in-1 multi-channel marketing platform is a web-based solution designed to create, track and deliver targeted online marketing campaigns such as email, survey, event, autoresponder, fax, SMS and link tracking services.

Camouflage Software Inc., the leader in data masking technologies, is pleased to announce its support for the latest changes to the PCI Data Security Standard (DSS) and Payment Application Data Security Standard (PA-DSS) version 2.0, which was released October 28, 2010.

The new PCI DSS clarifies the requirements of the existing security standards necessary for the protection of payment card data. It also confirms the current industry best practices related to ‘remaining ahead of the threat landscape.’ In addition to mandating that ‘all locations of cardholder data are included in scope of PCI DSS assessments’, this amendment also allows ‘vulnerabilities to be ranked and prioritized according to risk.’ PCI 2.0 becomes effective January 1, 2011 and becomes mandatory by January 1, 2012.

In allowing for a strategic approach to compliance, PCI 2.0 also confirms that there is a clear preliminary requirement to audit and locate all cardholder data, regardless of where it may reside. This involves i) a comprehensive inventory of cardholder data and ii) a threat analysis of that inventory. The Camouflage Discovery Module™ provides a compliance advantage by automatically identifying and classifying cardholder data located in applications throughout the organization. It features a powerful search engine and standard search templates customized to facilitate PCI compliance. These templates offer a significant head start to your compliance efforts by providing search rules aimed at locating cardholder data out-of-the-box.

The Camouflage data classification functionality allows organizations to automatically categorize discovered data according to the data classification scheme that best represents the given sensitive data and intended uses. Once the cardholder data has been located, the Data Discovery Module can classify specific sensitive information which can then be used for reports, including threat analyses.